Editorial Reviews. Review. If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of. Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has. Edward de Bono has had faculty appointments at the universities of Oxford, Dr de Bono has been invited to lecture in fifty-two countries and to address.
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Serious Creativity: How to be creative under pressure and turn ideas into action by Edward de Bono. Read online, or download in secure EPUB format. Lateral Thinking: An Introduction by Edward de Bono. Read online, or download in secure EPUB format. Lateral Thinking: A Textbook of Creativity by Edward de Bono. Read online, or download in secure EPUB format.
Why do some people always seem to have new ideas while others of equal intelligence never do? First published in as The Use of Lateral Thinking , this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking.
No catches, no fine print just unadulterated book loving, with your favourite books saved to your own digital bookshelf. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.
Edward De Bono Format: Paperback Release Date: Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.
First published in as The Use of Lateral Thinking, this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas.
He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from.
THE classic work about making the complicated simple from the world-renowned writer and philosopher Edward de Bono From confusing manuals to uninterpretable jargon and bureaucratic red-tape, modern life can be highly complicated and frustrating. For many of us it is almost impossible to make sense of. In Simplicity, lateral-thinking guru Edward de Bono shows us how to bring clarity into our increasingly complicated lives.
Through his ten rules of simplicity, he encourages us to be creative and break down the complex into manageable and recognisable parts. By making the complicated simple, you will free up time, reduce stress and make better decisions. THE classic work of intelligent self-empowerment from the world-renowned writer and philosopher Edward de Bono Our happiness and success depend on clear thinking. But too many of us are compromised by confusion, trying to do too much at once, and not knowing what to do next.
In Teach Yourself to Think, Edward de Bono shows that good thinking depends on a simple five-stage process that anyone can learn. It will enable you to assess your goals, sort available information, identify the available choices, make a decision and, finally, turn thought into action.
This book offers brilliant advice for anyone who needs to be able to respond to and deal with a vast range of situations at work and in life quickly, efficiently and intelligently. The Mechanism of Mind presents Edward de Bono's original theories on how the brain functions, processes information and organises it. Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information - and how Edward de Bono came to develop his creative thinking tools.
If you want to be the best, focus on your most valuable asset: Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'.
Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance.
He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: The world is full of problems and conflicts. So why can we not solve them?
According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques, such as lateral thinking, combined with new ideas to show us how to change the way we think.
If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve. De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans. Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered past at the same time, your attention would automatically stray to the dog.
That is precisely the weakness of attention - it is pulled to the unusual. How much attention do we pay to the usual? So, what can we do about it? Instead of waiting for attention to be pulled towards something unusual, we can set out frameworks for 'directing' our attention in a conscious manner. Just as we can decide to look north, west or even south-east, so we can set up a framework for directing our attention, and that's where Edward de Bono's 'six frames' come in.
Today we are literally surrounded by information and it has never been so easy to obtain. Yet, information itself is not enough; it's how we look at it that really counts. Using the 'six frames' technique is the key to extracting real value from the masses of facts and figures out there and, like all de Bono's techniques, it is simple, effective and will utterly change the way you interpret information.
Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.
In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: All the exercises are simple, practical and fun, and can be done by anyone.
Transform your thinking!
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