A brief overview of Principles of Marketing 16th edition is presented. Philip Kotler & Gary Armstrong have added their expertise in this text on. Original eighth edition en titled Principles of Marketing published by Prentice Hall Inc. A Simon & Schuster Company. Upper Saddle River. New Jersey, USA. PowerPoint Presentation (Download Only) for Principles of Marketing, 16th Edition. Philip T. Kotler, Northwestern University. Gary Armstrong, University of North.
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