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Read [PDF] Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business. Best PDF Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business ( Voices. Work for Money, Design for. Love: Answers to the Most. Frequently Asked Questions. About Starting and Running a. Successful Design Business. ( Paperback).

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Starting and Running a Successful Design Business. By David Airey. WORK. FOR Work for Money, Design for Love PDF documents, , , Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the. Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business.

View Larger Image. Register your product to gain access to bonus material or receive a coupon. This eBook includes the following formats, accessible from your Account page after download:. EPUB The open industry format known for its reflowable content and usability on supported mobile devices. This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours. Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own.

A quick search on your favourite search engine will reveal hundreds of free ebook offerings, making it difficult to sift the wheat from the chaff. But we've saved you the trouble, so here goes Running at a trim 25 pages, this free ebook will quickly fill you in on everything you need to consider when creating a graphic to represent either your brand or that of a client. Pay Me or Else! Don't let tight-fisted clients get away with it [Image: Lior Frenkel] Sooner or later, every designer is going to come up against a client who, for whatever reason, won't pay up come invoice time.

Logo Design Love : A guide to creating iconic brand identities

Lior Frenkel from nuSchool has been in this situation plenty of times, so he's written a book, Pay Me or Else! It's broken up into three parts: the first is about the best tactics for getting clients to pay up, the second looks into why clients don't pay, and the third part covers strategies for avoiding bad clients and working in a way that covers you in almost every situation. Attention-Driven Design Eliminate online distractions with this practical guide [Image: Oli Gardner] Attention, says Oli Gardner, is a limited resource; every link and banner you add to a web page, while serving a purpose, also serves to distract your users and deplete their mental energy.

If you want to eliminate unwanted distractions from your websites, his book Attention-Drive Design hopes to help you out.

In it, Gardner outlines techniques for achieving visual simplicity through psychology and interaction design, with plenty of real-life examples to help you ramp up your conversion rate. The Shape of Design Frank Chimero's book will inspire you to look at what you do in a whole new light [Image: Frank Chimero] Starting life as a talk in , Frank Chimero's self-published The Shape of Design was an early design community Kickstarter success, getting funded on its first day, and has since become essential foundational reading, not just in design education but in other creative practices, too.

Focusing on the mindset of making rather than tools and methods, it asks: what are the opportunities, problems and possibilities of the creative practice? And once the work is done, what happens when it is released into the world? The DesignBetter. This collection of definitive books, written by Aarron Walter and Eli Woolery, explores how the best companies approach product design, design thinking, design leadership and more. It also promises to reveal which fonts the designers never use.

Is it Comic Sans? Brand House Book The Brand House Book breaks branding down into six manageable stages [Image: Roger Lindeback] If you're having problems getting to grips with the world of branding, this free ebook by Roger Lindeback can help you out by taking away all the jargon and relating it to everyday experience.

In the Brand House Book , Lindeback aims to make branding tangible by comparing it to building a house. He breaks it down into six manageable stages — dreaming, planning, starting work, designing, building and finally getting the details right — with a branding summary at the end of each stage, setting out all the important issues to think through in your brand building process.

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The Practical Interaction Design Bundle Get three helpings of interaction design advice for the price of none [Image: UXPin] Not one but three free ebooks in one handy bundle, The Practical Interaction Design Bundle consists of three free volumes from UXPin , comprising over pages of design best practices and with over 60 examples of the best UX design. Volumes 1 and 2 of Interaction Design Best Practices will take you through techniques, theories and best practices relating to the tangibles of interaction design - words, visuals and space - while volume 2 tackles the intangibles: time, responsiveness and behaviour.

Topping off the bundle is Consistency in UI Design, covering how and when to maintain consistency in your design, and when to break it to draw attention to elements - without suffering the drawbacks. This book will tell you [Image: Steve Bark] If you're after a beginner-friendly guide to getting started with Photoshop, this free ebook by Steve Bark, An Introduction to Adobe Photoshop , will explain the fundamentals for you, from panels and tools to layers and basic printing.

If it's just a little too basic for you, never fear; there's also an intermediate guide available that covers more advanced subjects such as vector tools, smart objects and clipping masks.

This free ebook explains how size, colours, space, layout, and style affect visual understanding, provides tips for designing clear visual hierarchies, and includes 18 examples of great sites including MailChimp and RelateIQ. If you purchase a product through one of those links I will earn a commission at no extra cost to you. Thank you for the support!

Why make an eBook? Some of the reasons all internet marketers and bloggers should make an eBook are: Get pre-loyal subscribers If you want to make money you need loyal subscribers. Increase your exposure Those little PDF files are super easy to share and you will often find that people send them on to their friends who then get introduced to your stuff. Add a new revenue stream Many people think that the big bloggers just make money on their blogs. A lot of their income often comes from a combination of having a successful mailing list strategy tied to a successful eBook.

Oh, did I mention you can sell the darn things? All these things are possible if you know what you are doing. Remember, the eBook market is extremely saturated so you need to do something extremely good.

The good news is that as the tablet and smart phone market grows, so does the demand for PDF file eBooks. Step 1: Research your target market The first step on the how to make an eBook journey is to take a careful look at who you are pitching it to. Knowing this information is like knowing which person in a crowd is Waldo. Unless you know your target market well you are essentially shooting blind. NOTE: This is the first step if you have an existing blog.

Make Smart Progress and Avoid The Worst Pitfalls

If you want to make an eBook first and then build up promotional material around it you would do step two first. Which posts are most popular? You can then take some time to look at your competitors on Google and see what posts are most popular for them.

This gives us a good idea about useful keywords. Over time these little bits of information can make or cost you a lot of money. Research this information wherever you can. Think about their age, sex and location. Think about their income levels and career paths.

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Most importantly, think about how you can write an eBook that will help them. Step 2: Come up with a killer topic and title Once you have narrowed down your target market you want to come up with a topic and a title that will absolutely blow people away and solve their problems.

To do this it needs to have an original edge on a very relevant topic.

Work for Money, Design for Love - Google Документи

Because you are the one that is writing it, promoting it, selling it and believing in it. Unless you have a passionate and knowledgeable interest in the thing you are going to fail before you start.

Because it adds authority. Authority is very important when it comes to books and articles because you need to show potential readers and customers that you are experienced enough to know what you are talking about.

Now, if you make a million dollars per year and think you can teach others how to do the same then that is a very good book to write. If, however, you have never made that money yourself then you really have no authority on the topic.

And people will smell it a mile off.


So, whatever topic you choose to write on, make sure you have a personalized angle attached to it. This is very important. Make your title specific.

About the book

Step 3: Write the eBook and make it pretty So now you have to write your eBook and format it so that it is all pretty. This is where the magic happens and, unless you know what you are doing, the obstacles.

Because it is totally free and has an excellent selection of features. For example, it allows you to instantly convert your regular. If you have a new version of Microsoft you can probably do all of this stuff but please do not go out and buy anything for the purpose of eBook writing.