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IT HAPPENED IN INDIA BOOK

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It Happened in India eBook: Kishore Biyani, Dipayan Baishya, Dipayan Baishya: Overall impression of Kishore Biyani after reading the book is he is one BIG. Editorial Reviews. About the Author. One of India's most versatile entrepreneurs, Kishore Biyani There is a lot to learn from Kishore Biyani and his book - it happened in India: 1) India is a land of opportunities and shortcomings, depending on. It Happened in India: The Story of Pantaloons, Big Bazaar, Central and the Great There is a lot to learn from Kishore Biyani and his book - it happened in India.


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Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. It Happened in India book. Read 22 reviews from the world's largest community for readers. Born in a middle class trading family, Kishore Biyani started. tvnovellas.info - download It Happened in India book online at best prices in India on tvnovellas.info Read It Happened in India book reviews & author details and more at .

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It Happened in India by Kishore Biyani ,. Dipayan Baishya. Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai.

Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani s objective is to capture every rupee in the wallet of every Indian c Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Incidentally, Kishore Biyani s objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli.

India it book in happened

As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her money. Get A Copy. Kindle Edition , pages. Published by Rupa Publications first published February 2nd More Details Other Editions 1.

Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about It Happened in India , please sign up. Lists with This Book. This book is not yet featured on Listopia. Community Reviews. Showing Rating details. More filters. Sort order. Jul 27, Vinoth Srinivasan rated it it was amazing Shelves: What a book It gave me a lot of insights not only in retail business but in every aspects of entrepreneurship, business models, innovation, creativity A guide for every aspiring entrepreneur out there Jun 26, Pranav Hundekari rated it really liked it Shelves: Starting his business career from scratch with a deal in selling stone-wash jeans, he has created and scaled various extremely successful and pioneering consumer-centric businesses.

However, you find him to be a person driven with the single-minded purpose of satisfying the infinitely diverse Indian consumer base. His business career began when he borrowed a pair of stone-wash jeans famous those days and decided to advertise it to shop keepers.

He built an order book and delivered it to them. From the beginning Kishore understood the importance of Customer Engagement. He believes that it was mandatory to make sure that the customer completely understood what a service or product was. When Pantaloon got listed on the stock exchange, the investors pressurized Kishore to focus on the bottom-line revenue and profits.

However, Kishore went out of his way to ensure that no stone was left unturned in marketing even though the advertisement budget was so over the top that Pantaloon made a loss. His justification was that people have an preconceived idea about retail stores like Pantaloon; they might believe that Pantaloon was a posh store with expensive clothing.

The ostentatious ad campaign ensured that people felt at home with the store. He also firmly believes that understanding every individual customer is equally important. When Kishore visited US he was impressed by the concept of Walmart. He also believed that the model of Walmart Stores would need to be altered to make it Indian Consumer friendly. He immediately followed up the research by visiting the hyper-mart Saravana Stores in Chennai, India.

He made sure that each of his retail stores was designed to emulate the traditional local stores in the location. Everything from products, store design and even the staff uniform was optimized according to the region, where the store was located. Using this understanding Kishore sold cooking oil in loose in the Big Bazaar in Gujarat or had wall less stores in The Central etc. Leasing real estate for a new store or Researching a new Business model, Kishore seems to be personally involved in the whole process.

In the traditional cloth store The show owner Seth , the accountant Munim and the deputies would sit in front of each other on mattresses gaddis. Whenever the customer arrived, a deputy would take up the sale by displaying various products to the customer. All the while the shop owner would be keeping an eye on all the customers, popping in, in case the deputy is not able to close a sale.

In it india book happened

Kishore Biyani thoroughly believes in this model. This model also suits his fast-paced spot-decision making work style. It is fast paced and filled with advice. The book has the main story written by Kishore and has interviews of various people associated directly with him. This makes it an interesting reading as we get multiple viewpoints on a story. Business Biographies are not guides.

They are more of like eyeopeners. The core value that comes through this book is the depth of analysis one needs to do in order to achieve a level of perfection.

IT HAPPENED IN INDIA

For a long time we have focused on Making in India, but the book is a must read for anyone who wants to Make For India.

Learnt a lot about the retail business in India.

In it india book happened

This line in the book was the most educational: In fact I can't think of a successful retailer in the world for whom supply chain was most important. Jun 27, Ajitabh Pandey rated it liked it Shelves: Excellent book. Gives a lot of insights into retail business and how the Future Group became what it is today. The book is filled with lot of tips of budding entrepreneurs. Nice manifesto from Future Group - Rewrite Rules. Retain Values. Jun 02, Mitesh rated it really liked it. Given that it is dated, I'd love to read a sequel on how Future Group grew from - Jan 29, Jason rated it really liked it Shelves: I have always been interested to read more about Future group and the entrepreneur behind the group, Kishore Biyani.

Gave me a lot of insights about retail in an Indian setting.

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Jun 22, Mohit Mathur rated it liked it. A good book of an entrepreneur who made his fortunes from rages to riches. Mar 24, Abhinav Daharwal rated it really liked it. From the beginning Kishore understood the importance of Customer Engagement.

Happened in book it india

He believes that it was mandatory to make sure that the customer completely understood what a service or product was. When Pantaloon got listed on the stock exchange, the investors pressurized Kishore to focus on the bottom-line revenue and profits. However, Kishore went out of his way to ensure that no stone was left unturned in marketing even though the advertisement budget was so over the top that Pantaloon made a loss. His justification was that people have an preconceived idea about retail stores like Pantaloon; they might believe that Pantaloon was a posh store with expensive clothing.

The ostentatious ad campaign ensured that people felt at home with the store.

He also firmly believes that understanding every individual customer is equally important. When Kishore visited US he was impressed by the concept of Walmart. He also believed that the model of Walmart Stores would need to be altered to make it Indian Consumer friendly.

He immediately followed up the research by visiting the hyper-mart Saravana Stores in Chennai, India.

It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer

He made sure that each of his retail stores was designed to emulate the traditional local stores in the location. Everything from products, store design and even the staff uniform was optimized according to the region, where the store was located.

Using this understanding Kishore sold cooking oil in loose in the Big Bazaar in Gujarat or had wall less stores in The Central etc. Leasing real estate for a new store or Researching a new Business model, Kishore seems to be personally involved in the whole process. In the traditional cloth store The show owner Seth , the accountant Munim and the deputies would sit in front of each other on mattresses gaddis.

Whenever the customer arrived, a deputy would take up the sale by displaying various products to the customer.