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Arthur Asa Berger The Culture Code Review 1. Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around The World Live and . By: Clotaire Rapaille . The Culture Code is the unconscious meaning we apply to any given thing—a car, a type .. Check the “Display PDF in. Read "The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do" by Clotaire Rapaille available from Rakuten .

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In The Culture Code, internationally revered cultural anthropologist and marketing Clotaire Rapaille reveals for the first time the techniques he has used to. Online PDF The Culture Code: An Ingenious Way to Understand Why and Live as They Do Clotaire Rapaille pdf, by Clotaire Rapaille The Culture Code: An. discover the culture-specific codes that unlock the door to successful marketing. In The Culture Code, Rapaille exhibits rather. “un-French” traits: he provides.

The explanation can be found within the interaction between biology and culture. Move UP has seven philosophical assumptions: 1. Life is a choice, 2. Life is movement, 3. The movement of life is UP, 4.

Furthermore, as in the case of biology, evolution dictates that cultures must also compete for resources, territory, populations and the construction of a defense system; in short the survival of a culture.

The movement of population is also a good indicator of which culture is moving up and which culture is moving down.

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The books key points are: 1. The Reptilian complex always wins. Time, space and energy of the Triune Brain model: the Reptilian, the Limbic system and the Neocortex. The ideal scenario allows upward mobility. The methodology, the Five Critical Moves, analyze 71 countries.

Clotaire Rapaille THE CULTURE CODE - Leadership Crossroads

The third unconscious is cultural. A conclusion, voting with your feet, whereby feet are a metaphor for moving, migrating, making a choice to move UP. Reception[ edit ] The book has received mostly negative reviews. As a busy reviewer, one does tend to read a lot of mediocre books.

It is, as I say, a pure marketing project, aimed at the most conventionally minded people on the planet, those who are possessed of the most unchallenging, unthinking, unreal, self-congratulatory conception of human progress. Allen Lane, distinguished science publishers, should be ashamed. The work has been specially singled out for offering broad stereotypes regarding nationalities and the difference between men and women.

Whether you love it or hate it, this quirkily perceptive —or insouciantly provocative— book will enliven dinner party conversations, and will delight and infuriate in equal measure. Why do some soar to great heights in a single generation, while others are mired forever in discord, war, and poverty?

Many have tried to address small pieces of this great puzzle, but Rapaille and Roemer are the first to attempt a comprehensive answer to this eternal question. Because the stakes are so high, their work deserves serious study and attention.

The destiny of nations may depend on ideas like theirs. Why do some of us strive for more? How are culture, surroundings and education helping some societies move up more than others? These are some of the questions the authors engage by studying the paradigm between social and biological sciences. Move UP portrays the cultural and biological dimensions behind the desire of humans to ascend socially, intellectually or economically.

Surprisingly being logical about our biology seems to be the key! It showcases the human drive to strive for betterment within a complex matrix of our biology and culture. It challenges the reader to think about fresh ideas about ways to ascend, as well as highlighting the impediments that must be overcome to progress toward improvement.

Key Lessons From Move Up Book By Rapaille And Roemer

Move UP is by far the best book I've read this year. The authors raise big questions and challenge the reader to think about them in novel ways.

This is a question long pondered by social scientists, but Rapaille and Roemer bring a fresh perspective to the question, viewing the subject from the standpoints of evolutionary biology, anthropology and zoology. I recommend it highly. You want to lead your people to new heights of happiness, prosperity, security, and freedom never enjoyed before. What should you do? These imprints include values, motivations for success, expectations of leadership and tolerance for change.

Move up by moving away Most challenges can be tackled when we are aware of its existence, and when we are ready to move forward. The sense of awareness helps us to personally, collectively, and culturally recognise our core needs, and to work toward deliverables that we want to achieve.


This naturally empowers us as stakeholders in the organisation with a choice to choose a culture that suits us best. Of course, we can also do our best to transform its existing culture, especially if we are in the position to make such decisions in the organisation.

The authors also explored fundamental human motives as they find that what motivates us is what moves us.

The logic behind survival According to the book, the best cultures for survival are those that are demanding, citing Singapore as an example. After all, survival has its connection with discipline, learning and being exposed to risks.

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Organisationally, cultures that encourage you to embrace learning, to be inquisitive and to think critically are cultures that are going to help you improve.

A sense of security Humans always need to feel secure. The degree of stability of a company would then depend on how it is run. Ideally, a collaborative and innovative culture among business circles would help a company stay ahead and remain competitive. On another aspect of security, employees need to feel that their future with an organisation is safe.

As a reputable organisation, stakeholders have to ensure that all due diligence is adhered to, by upholding trustworthiness and integrity while maintaining a transparent channel of communication with its employees.

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A taste of success The book is quoted as saying that we can improve our success in two ways, either by increasing our achievements or by lowering our expectations. Or do you see it in terms of the marks your organisation has left through its various social initiatives? An example would be if you see your organisation as virtuous, then success to you has nothing to do with power or money, but about the common good.

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As a leader of such organisation, you will do what is best for your people.