Remediation: understanding new media. [J David Bolter; Richard Grusin] -- ' Remediation' emphasises how all forms of media constantly borrow from and. Remediation: understanding new media by Jay David Bolter. Remediation by J David Bolter; Richard A Grusin. Print book eBook: Document. English. In this richly illustrated study, Jay David Bolter and Richard Grusin offer a and television), Bolter and Grusin illustrate the process of remediation and its two.
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In this richly illustrated study, Jay David Bolter and Richard Grusin offer a theory of mediation for our digital age that challenges this assumption. They argue that new visual media achieve their cultural significance precisely by paying homage to, rivaling, and refashioning. In this richly illustrated study, Jay David Bolter and Richard Grusin offer a theory of mediation for our digital age that challenges this assumption. They argue that. United States of America. Library of Congress Caraloging-in-Publication Dara. Bolter, J. David, Remediation 1 Jay David Bolter and Richard Grusin.
New media define themselves in relationship to older media. Remediation operates in two directions: older media tries to appropriate and refashion digital media and digital media tries to refashion older media. The new media borrow from other media to achieve in the viewer a desire for immediacy. Since the Renaissance immediacy has been a defining feature of Western visual representation. Examples of strategies used to achieve immediacy of earlier media and digital technology are: linieair perspective, erasure and automaticity. Ingredients of hypermediacy are: images, sound, text, animation and video.
However the older medium cannot be entirely effaced, the new medium is still dependent in acknowledged or unacknowledged ways upon the older medium. For literary e-books the dependency upon the older medium could be the textual aspect of literature. Unlike the former form of remediation this form does create an apparently seamless space, it promises the user an unmediated experience.
Multimedia e-books could be an example of the third and fourth form of remediation. Multimedia e-books embed different media such as music, video and games.
Examples of multimedia e-books are the iBook and the Vook. Penguin has launched several iBooks.
Penguin also launched an adult text book, the reader can zoom in on pictures and videos are inserted. The classifying of the multimedia e-book as the third or fourth form of remediation depends on the manner in which the different media forms are implemented in the text. If the media forms are implemented seamlessly into the text in order that the discontinuities of the different media are minimized, the multimedia e-book can be classified as the fourth form remediation.
If the media forms are implemented in a fragmented manner: in separate windows with different operating systems which can be viewed one at a time the multimedia e-book can be classified as the third form of remediation. The concept remediation leads to other debates about convergence and medium specificity. Convergence is previously separate technologies such as voice, data, image and video which now share resources and interact with other.
A good example of convergence is the computer; we listen to music, watch films, read books on one medium for which in the past we needed several devices like a television and a book. Medium specificity is a principle in aesthetics and art criticism.
Also has to be decided which content is appropriated for which medium? I think the answer is like the case of 3D movies; not all movie genres are appropriate for 3D. And not for every book value is added by enhancing them.
For new media it can occur that a feature is embedded which is no longer functional in itself but refers back to a feature which was functional for an older medium. Katherine Hayles calls these features skeuomorph. She explains the presence of these skeuomorph as the psychological necessity for innovation to be tempered by replication. The new is found to be more acceptable when it recalls the old. In this way the transition between the old and the new is smoothened.
This concept can also be reversed; new possibilities offered by the new media are not immediately noticed. For manuscripts there is no need for page numbers since there are only a few copies of one book, however if books are disseminated in large quantities it is useful to be able to make references to pages.
Another example is that the first printed books were printed with a typeface which copied the appearance of script instead of a typeface which was easier to read.
This is called the horseless carriage syndrome: employing old methods on new technology. Remedation leads to questioning the status of the medium. As my example of the e-books show this leads to questioning how a new medium must be defined. Can you still call an iPad book a book, is it a new media or maybe a hybrid medium?
A new cultural definition for a book is needed.
This was also the case for the computer; in the early days of the computer we thought of computers exclusively as word processors, now we think of them as devices for generating images, creating animation and special effects, reworking photographs etc. Remediation also leads to the question whether new media can make older media obsolete.
Can VR be the ultimate medium which incorporates all other medium? Is VR the last medium in the goal of medium to reach total immediacy? References Bolter, Jay David. Hayles, Katherine. Chicago: University of Chicago Press, Jay, Martin.
Lessing, G. Ryan, Marie-Laure.
Oct 26, The Awdude rated it it was ok This isn't a bad book, and it tries to say some interesting things at which it sometimes succeeds but the problem is that it doesn't try very hard. It's as if they shuffled a deck of citation cards and occasionally dealt one into the bibliography in an attempt to legitimize whatever they happened to be talking about.
Remediation This isn't a bad book, and it tries to say some interesting things at which it sometimes succeeds but the problem is that it doesn't try very hard. Remediation claims, among other things, to be a Foucaultian genealogy of contemporary media. Which it isn't, not really. The only element of Foucault in the book is the fact that it opposes the popular belief in the novelty of today's technology, from cyberspace and VR to telepresence and ubiquitous computing.
Remediation succeeds, more or less, in convincing us of this, but this is mostly because anyone who is familiar with the genealogical methodology will have already assumed that such is the case. Sometimes it even feels like they're arguing against themselves.
Not once do they examine the conditions of knowledge that have incited the novelty hypothesis which is what Foucault would have done, and did with the repressive hypothesis and the humanist hypothesis of progress because they can't seem to tame their own fascination with the "new" media whose newness they want to refute.
Also, some of their arguments about transparency and the inherent desire for immediacy have plenty of holes. Not to mention their cursory deployments of Lacan, Zizek, Derrida, etc. Nevertheless, for anyone interested in technology, Remediation is an excellent survey of today's technologies, which, admittedly, are fascinating.
I recommend this book, but with reservations. Enjoy the tour of media, but don't buy into the theories therein.