3rd edition intermediate business english course book david cotton david falvey simon kent pearson longman ft financial times scanned for paul jennings. Market Leader Extra is course for students who want to learn English and learn Market Leader Grammar books provide all the business grammar practice. The Market Leader grammar books provide your students with all the business grammar practice they need to support them in their studies. They can be used.
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Market Leader 3rd Edition Extra is a five-level English course for students courses: they combine half a Course Book and half of the equivalent Practice File . The Market Leader Business English series levels are made up of a Course Book , Practice File Audio Materials, Teacher's Resource Book and Test File. Access a full online copy of the Market Leader Extra Students' Book here. Market Leader Extre elementary book cover. Sample Unit. Download sample units to.
The first value discipline is 'operational excellence', which is an approach to the market dedicated to providing the lowest cost goods and services, while at the same time minimizing problems for the customer. Product leadership is based upon the following principles: the encouragement of innovation - through small ad hoc working groups, an 'experimentation is good' mind-set, and compensation systems that reward success, constant product innovation is encouraged a risk-oriented management style - product leadership companies are necessarily innovators, which requires a recognition that there are risks as well as rewards inherent in new ventures a recognition that the company's current success and future prospects lie in its talented product design people and those who support them a recognition of the need to educate and lead the market regarding the use and benefits of new products The company that the book uses to illustrate the 'product leadership' value discipline is Intel, and it describes in some detail how they are organized to encourage constant innovation. The third value discipline is 'customer intimacy', which involves the selection of one or a few high-value customer niches, followed by an obsessive effort at getting to know these customers in detail. This requires anticipating the target customer's needs as well as if not better than they themselves do, and sometimes sharing risks with them when the development of new products or services is required. The operating principles of this value discipline include: having a full range of services available to serve customers upon demand - this may involve running what the authors call a 'hollow company', where a variety of goods or services are available quickly through contract arrangements, rather than the supplier business having everything in stock all the time a corporate philosophy and resulting business practices that encourage deep customer insight and breakthrough thinking about how to materially improve the client's business are essential The case study that the book uses to illustrate the operation of the 'customer intimacy' value discipline is Airborne Express, and their special relationships with IBM and Xerox. Treacy and Wiersema maintain that, because of the focus of management time and resources that is required, a firm can realistically choose only one of these three value disciplines in which to specialize.
In today' s business environment of increased competition and the need more than ever before for competitive differentiation, their complacency will not lead to increased market share, sales or profits. Sure, as the ante has risen in their markets, they've improved their cost structure and become more aware of their customers. They've added new products and line extensions over the years. They've kept up with rising parity levels to stay in the game.
They've maintained threshold levels of performance in each dimension of value. What they haven't done is create a breakthrough on any one dimension to reach new heights of performance. They have not traveled past operational competence to reach operational excellence, past customer responsiveness to achieve customer intimacy, or beyond product differentiation to establish product leadership.
To these managers we say that if you decide to play an average game, to dabble in all areas, don't expect to become a market leader. This process that they advocate is for a company to form a senior management team which then goes through a three-stage process, where they ask themselves some quite difficult questions drawing upon external expertise to supply competitive intelligence, data about market growth potential, customer satisfaction feedback, etc.
The three phases of investigation, and the questions to be asked in each, include: Phase 1 - Understanding the status quo in your business What are the dimensions of value that our customers care about?
For each dimension of value, what proportion of customers focus upon it as their primary or dominant decision criterion? Which competitors provide the best value in each of these value dimensions?
How do we measure up against our customers on each dimension of value?
Why do we fall short of the value leaders in each dimension of value? Phase 2 - Identify the realistic options for your company Irrespective of industry, what are the benchmark standards of value performance that will affect customer's expectations?
How do firms achieve these standards? For value leaders, what will be their standards of performance three years from now? How must the operating models of these value leaders be designed to attain those levels of performance? Phase 3 - Detailed designs and hard choices What does the required operating model look like - i.
Practice File - extra classroom or self-study practice, including pronunciation work, listening and writing Test File - teachers can check the progress of students with these photocopiable tests. Business Grammar and Usage - grammar and functions are presented and practised in business contexts. Click on the book for more information These titles give more specialised language and vocabulary practice, all presented through authentic texts.
Click on the picture for more information The online subscription site offers weekly articles from the financial times with accompanying worksheets and now includes a free subscription to FT. Market Leader Pre Intermediate The course for tomorrow's business leaders The new addition to the Market Leader series provides professional communication and language skills necessary for a wide range of business situation such as handling meetings, negotiating, presenting and networking.
The coursebook includes 12 units, with 4 review units, a grammar reference, Writing and Activity Files, audio scripts and a glossary of business terms. Take a look at a map of the book now! Topics that matter Market Leader reflects the world of business today, and the issues that are shaping the business environment - from managing people to 'stress', 'new business' to 'selling online'.
Students can really get to grips with these contemporary topics, making Market Leader one of the most relevant courses around. Content that inspires Market Leader uses real resources and material from the business environment, such as the world famous and respected Financial Times.
This helps students get the best out of the business resources around, expand their practical vocabulary and so build their language confidence.
Download a double page spread in PDF format. Case studies that motivate Market Leader gives students opportunities to use their language and business skills in case studies based on realistic business problems and situations, such as relaunching a product, negotiating a joint venture, and improving ways of working together.
Not only are they developing their business English, students are also actively building their working knowledge of the business world. Register now on this website and receive a free download of a case study.
Videos - three videos including dramas and a documentaries, bring business skills to life and put both language and vocabulary into context.