décembre 8, An Inspiring Discussion With Simon. Sinek About Learning Your 'Why'. Asking ourselves "why" is generally a reactionary response after we. START WITH WHY BY SIMON SINEK | BOOK SUMMARY. There are leaders and there are those who lead. Start With Why is about a naturally occurring pattern. KEYNOTE TOPIC. Creating Healthy Facilities. Why promoting and enabling health–both of people and planet–is a key reason “Why” Facility. Professionals.
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turned off and the lights in the studio go down, and I think about what women them the way Act Like a Lady, Think Like You Are a Badass: How to Stop. LIBRARY OF CONGRESS C ATALO GIN G -1N - P UBLI C AT IO N DATA Sinek, Simon. Start with why: how great leaders inspire everyone to take action / by. Start with Why. By Simon Sinek. Summary by Kim Hartman. This is a summary of what I think is the most important and insightful parts of the book. I can't speak.
Typically, entrepreneurs focus on branding, business plans and financing. However, neglecting to consider your core business values from the start could have serious implications further down the road. My favourite example of this is via leadership expert and author Simon Sinek. The same goes for attracting outstanding and loyal employees. Why does your business exist and why should anyone care? Sinek illustrates this point with Apple. Want to download one?
Want to download one? The way we challenge the status quo is by making our computers simple to use and user friendly.
We just happen to make great computers. As a result they are known for their cutting edge ethos and uber coolness which draws downloaders to them. As great as their products are, ultimately it is their core values that drive brand loyalty. The goal is to do business with people who believe what you believe. They govern all our behaviour, decision making and have no capacity for language.
When we communicate from the inside out, however, we are talking directly to the part of the brain that controls behaviour.
Meet the People You Help. Again, get beyond the computer screen and take the time to see the actual, tangible results of our time and effort.
In turn, this will motivate us to push harder, do more, be better. Rule 4. And the result is always going to be better work and better innovation.
Rule 5. Simon uses this rule to describe the trust process, he acknowledges that it will take longer than 7 days to earn trust, but fewer than 7 years.
There is no strict formula and everyone is different. But he emphasises, that it will take time and patience to build trust. It happens when leaders prioritise the results; the margin, profit, product over the people who are responsible for creating the results; the employees, managers, staff.
When the culture is one of trust, the company will reap the benefit of innovation and hard workers. So Goes the Leader, so Goes the Culture — in this rule, Simon emphasises the importance of the leader taking responsibility for their employees, whether it be success or failures. If the captain provides direction and protection, the crew will do what needs to be done to advance the mission.
Friends Matter too — Simone emphasises the importance of bonding with your colleagues outside of the working environment. Leaving the workplace behind gives you the opportunity to really get to know each other, see your colleagues as people and friends rather than co-workers or even worse, competitors. Lead the People, Not the Numbers — perhaps the one that Simon talks about the most throughout this book.
Businesses need to look beyond profit, although it is the goal of every company, it cannot be the primary priority. Simon defines the difference between leaders and managers as follows; Leaders take responsibility for lives, not numbers.
Managers look after numbers and results. Simon believes that all managers have the opportunity to be leaders, but they need to take a step back and look at themselves as the problem and start focusing on protecting their people, not the numbers. Simon insightfully compares incentive programs to drug and alcohol addictions.
Drug and alcohol addictions are essentially dopamine addictions. We are addicted to the rush they give us. In the corporate world, incentive programs are another way to get a hit of dopamine, we become addicted to performance. And just like drug and alcohol addictions, this becomes unhealthy. It becomes unhealthy and imbalanced when the motive is all about the results and overrides looking after the employees and those responsible for the results.
Step 12 is about committing to another person, someone who is also addicted to alcohol, and helping them overcome their addiction. Step Twelve is all about service. And it is service that is the key to breaking our dopamine addictions in our organisations too. Leadership takes work.
It takes time and energy. The effects are not always easily measured and they are not always immediate. Leadership is always a commitment to human beings.
A happy and safe work culture will cultivate harder workers and more innovation. A true leader needs to always tell the truth and needs to be courageous. We live in a time where our reality is increasingly virtual. The rest — as they say — is history.
If so, stop — for a second, a minute, an hour, a week, a month! For example, a woman the authors worked with had all but given up on her life.
However, that part belongs to the past and psychology studies. The one which follows belongs to the future and motivational books. Namely, the woman had a sister.
And the thing that really made her feel as if she did something good with her life was few acts of self-sacrifice when she protected her sister.
There was the revelation, there was the WHY: she wanted — really, really desired — to help vulnerable people in need. And, suddenly, her life made sense again. However, discovering your WHY sometimes may not be as simple. You may need some external help such as the woman did in the above example. So, try to casually slip your WHY conundrum in a conversation with some of your friends. Start retelling stories from the past and see where that will lead you.
The only thing you need is a good listener with observant and curious mind. Because these people will try to find your WHY for you. Few of them — and you just might have a winner.
And the things which make you happy — are usually those you do because of a profound reason. Your WHY. They download it because of the WHY, the story behind it.