The Strategy Book book. Read 19 reviews from the world's largest community for readers. Thinking strategically is what separates managers and leaders. Le. The Strategy Book by Max Mckeown, , available at Book Depository with free delivery worldwide. The Strategy Book gives a clear and concise introduction to some of the main challenges that organizations face. It has many examples from.
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Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. Editorial Reviews. From the Back Cover. STRATEGY IN ACTION. WINNER OF COMMUTER'S Max Mckeown is an author, consultant & popular speaker in the strategy field. He shares cutting edge research with clients in the real world of. Max Mckeown depicts all about strategy planning and implemen- tation in a book that clearly deserves the title it holds. Succinct and revealing. By following this.
It answers the following questions: What do we know about strategy? What can strategy do for you? How can you effectively use strategy tools? How can you engage people with strategy? How do you avoid pitfalls, problems, and screw-ups?
In person, his insight is scalpel sharp and this book is a masterclass in improving your strategic thinking. You will learn to ask the big questions that need to be asked to get the core of strategic success.
Max Mckeown has the gift of making complex ideas accessible as well as enjoyable. One of the biggest challenges facing organisations today is making strategy come alive — especially with respect to innovation. Max demystifies the strategy process, bringing it to life with great examples.
He challenges the reader to really think- as well as have the guts to take action.
Max Mckeown provides not only an array of fine examples from a wide range of organizations, but also challenges the reader by presenting strategy as both an everyday performance and as a down to earth art.
In short - worth the wait, this is a great and truly helpful book which I fully expect to reference back to for years to come. Max has the ability to articulate clearly the challenges most organisations face in shaping their futures - and with consummate swagger, mixed with real life, powerful examples - guides you through strategic thinking relevant to not only today, but you and the job you do.
Another brilliant one from Max!!! Study outside events and conditions as well as internal factors. Involve as many of the people in your organization as possible — including critical external stakeholders — to gain diverse ideas and perspectives. Know your existing strategy.
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The two topic areas are very different are easy to confuse. More than that, the logical relationship between making the right decision and using an effective process is far from clear. Can your process be exemplary but lead to a very bad decision?
Can a good decision in terms of content tide a firm over even with very poor processes? These are all fundamental questions with the field that require much thought and perhaps more focus than would be useful in a short attempt to introduce them. The book also features an extensive tool kit comprising summaries of some well known and popular strategy frameworks, such as Porter's five forces framework.
This is an interesting idea and is not common among trade approaches to strategy. Addison-Wesley had a series of short volumes on specific approaches about 15 years ago and specific topical volumes are common for series on entrepreneurship, alliances, and SME management.